Business

July 10, 2018

Product instructions must die

We might know our websites back to front but this could be a downfall when it comes to usability. Users should be involved in testing our sites as much as possible.

Innovation

August 13, 2018

Focus groups are not usability tests

Less is more when it comes to web content. Web users don’t read pages they scan them – looking for keywords or phrases, which leads nicely onto the next quote…

Innovation

August 14, 2018

How to Build Habit-Forming Products

Users don’t have time for small talk. They are looking to complete a task. Content should be concise – lose the ‘fluff’.

Design

August 27, 2018

Always take the scenic route

Users shouldn’t have to puzzle over finding the content they’re looking for. They’ll quickly move on if they can’t find what they’re after.

Business

July 2, 2018

We don’t read, we scan

If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly any more. The only way to find out if it really works is to test it.

Business

July 24, 2018

How to create effective visual hierarchies

If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. The only way to find out if it really works is to test it.